Marketing Campaigns

On the Marketing Campaigns page, you can set up rewards for activities for certain user groups.

The Marketing Campaigns feature supports the following types of rewards:

• Registration reward: the user receives a specified amount of tokens after registration.

• KYC reward: the user receives a specified amount of tokens when verification is completed.

• Cashback reward: the user receives a share from their own GGR.

• Deposit reward: give rewards to users when they achieve the desired deposit volume.

• Token purchase: allow the user to purchase the desired amount of tokens.

• Custom.

The following restrictions may be applied to reward distribution:

• campaign date

• campaign duration

• the number of users that can participate

• a user segment that can be defined by an API

Marketing Campaigns life cycle

Marketing Campaigns Life Cycle

Campaign status:

• Draft: The status is assigned immediately after a campaign is created.

• Active: This status is assigned to the campaign list. When a campaign is active, users can be added and start receiving rewards.

• Deactivated: This status is assigned to the campaign list. When a campaign is deactivated, users cannot be added.

• Expired: The status is assigned to a campaign automatically when reward distribution reaches the limit (upon reaching the expiration date or the maximum number of users in the campaign).

• Deleted: The status is assigned when a campaign is permanently removed from the system.

Creating a campaign

To create a campaign, click on the Create Campaign (Fig. 2) button and configure campaign settings.

Marketing Campaigns Page Interface

To create a campaign, enter its name and configure the reward. The campaign will be added to the list and assigned a Draft status. When the campaign has Active status, users will be added to the campaign (according to automatic rules or using API).

To create a campaign, enter its name and configure the reward. The campaign will be added to the list and assigned a Draft status. When the campaign has Active status, users will be added to the campaign (according to automatic rules or using API).

Marketing Campaigns Popup

Campaign management

Created campaigns can be filtered by status and date.

On the Marketing Campaigns page, you can perform the following actions with the campaign (Fig. 4):

• Change status

• Add users to the campaign

• Check the list of users added to the campaign

• View campaign configuration

• Edit the created campaign (if assigned Draft, Deactivated, Expired status)

• Delete the campaign (if assigned Draft, Deactivated, Expired status)

Campaign Management Options

API

The Marketing Campaigns API supports the following methods:

• Get all Active Marketing Campaigns. This returns a list of active Marketing Campaigns. It must be run before adding a user to the campaign to avoid accidentally adding a user to a campaign with a Draft/Expired/Deactivated status.

• Get Marketing Campaigns participants by ID. Returns a list of Marketing Campaigns participants.

• Assign User to Marketing Campaigns. Adding a user to the campaign.

Delete User from Marketing Campaigns. Deleting a user from the campaign.

Get all Active Marketing Campaigns

METHOD	GET
URL	https://integration.trueplay.io/api/v1/promo-campaign/active
HEADER	X-API-KEY (see value at Integration Settings)
PARAMETERS	-
RESPONSE	[ { "betVolumeRule": 0, "createdAt": "2023-04-20T09:13:51.735Z", "dailyCashbackReward": 0, "duration": 0, "expirationDate": "2023-04-20", "fixedAmountReward": 500, "id": 0, "kycRule": true, "maxUserCount": 0, "name": "Campaing_1", "p2eMultiplierReward": 1.5, "signUpRule": true, "stakingLimitCoefficientReward": 10000, "status": "Active" }, { "betVolumeRule": 0, "createdAt": "2023-04-20T09:13:51.735Z", "dailyCashbackReward": 0, "duration": 0, "expirationDate": "2023-04-20", "fixedAmountReward": 50, "id": 0, "kycRule": false, "maxUserCount": 0, "name": "string", "p2eMultiplierReward": 0, "signUpRule": true, "stakingLimitCoefficientReward": 15000, "status": "Active" } ]
STATUS CODES	200 OK - The request is successful 400 Bad Request - Invalid request parameters provided 401 Unauthorized - Requester is unauthorized to perform an action 403 Forbidden - Requester is forbidden to perform an action 404 Not Found - Resource not found

Get Marketing Campaigns participants by campaign ID

METHOD	GET
URL	https://integration.trueplay.io/api/v1/promo-campaign/{campaign_id}/participants
HEADER	X-API-KEY (see value at Integration Settings)
PARAMETERS	- id - Operator ID
RESPONSE	{ "content": [ { "campingId": 10, "createdAt": "2023-04-20T09:15:40.545Z", "method": "API", "operatorUserId": "23423", }, { "campingId": 15, "createdAt": "2023-04-20T09:15:40.545Z", "method": "Manual", "operatorUserId": "97500", }, ]
STATUS CODES	200 OK - The request is successful 400 Bad Request - Invalid request parameters provided 401 Unauthorized - Requester is unauthorized to perform an action 403 Forbidden - Requester is forbidden to perform an action 404 Not Found - Resource not found

Assign User to the Marketing Campaigns

METHOD	POST
URL	https://integration.trueplay.io/api/v1/promo-campaign/{campaignId}/user/{operatorUserId}
HEADER	X-API-KEY (see value at Integration Settings)
PARAMETERS	- Campaign ID - Operator user ID
RESPONSE	{ "campingId": 0, "createdAt": "2023-04-20T09:17:49.302Z", "method": "API", "operatorUserId": "65464", "transaction": "API" }
STATUS CODES	200 OK - The request is successful 400 Bad Request - Invalid request parameters provided 401 Unauthorized - Requester is unauthorized to perform an action 403 Forbidden - Requester is forbidden to perform an action 404 Not Found - Resource not found

Delete User from the Marketing Campaigns

METHOD	DELETE
URL	https://integration.trueplay.io/api/v1/promo-campaign/{campaignId}/user/{operatorUserId}
HEADER	X-API-KEY (see value at Integration Settings)
PARAMETERS	- Campaign ID - Operator user ID
STATUS CODES	200 OK - The request is successful 400 Bad Request - Invalid request parameters provided 401 Unauthorized - Requester is unauthorized to perform an action 403 Forbidden - Requester is forbidden to perform an action 404 Not Found - Resource not found