FAQ
Find out everything you need to know before the start.
What products make up the Loyalty Booster Suite?
CopyStake enables you to host gameplay sessions on your website and simultaneously stream them on popular platforms like Kick and Twitch. That way, you will drive traffic and generate extra revenue by letting players copy streamers' bets.
The livestreaming tool is available in three modes: Bet Behind, Copy in Pool, and No Code. Modes differ in player engagement scenarios, supported game types, and integration approaches. Learn more about CopyStake and its modes in the video.
Funnels No Code is an acquisition tool that enables the creation of marketing campaign funnels to attract new customers and retain existing ones. It features gamification mechanics, Missions and the Tap to Earn game, which encourage prospects and customers to interact with a brand in exchange for guaranteed rewards.
Loyalty Program consists of two features — Play to Earn and Hold to Earn. Together, they help clients to motivate users to play more, deposit more, and keep funds within the casino ecosystem.
Play to Earn: players receive rakeback tokens for making bets on the iGaming platform.
Hold to Earn: users can freeze tokens they deposited and accrued through Play to Earn and get them back with an interest that depends on the platform's GGR generated over a token holding period.
How are loyalty rewards calculated?
The Play to Earn reward is calculated as:
To check bet wagers, users should navigate to the Play to Earn settings.
The Hold to Earn reward is based on the platform’s GGR generated over the program duration, which is 8 hours, 1 day, or 3 days. The reward is calculated as:
Web 3 loyalty programs will help you grow players' engagement by making them interested in your economic success. Unlike traditional points-based programs, the Web3 ones use digital tokens that can be purchased, saved, and traded like other cryptocurrencies. The more customers hold and use these digital tokens, the greater their value. As a result, they build wealth when your revenue increases.
We also provide Trueplay Explorer, the tool that displays activity and transactional data to end-users. That way, players can ensure the casino allocates rewards accurately. This level of transparency will significantly enhance trust and confidence in your brand.
Additionally, to maximize the effectiveness of Trueplay loyalty programs, we offer Marketing Campaigns as a bonus to increase loyalty program awareness among platform users.
How does Trueplay attract users?
Customers visit a platform to spend time with a streamer they know or one whom the casino previously promoted. They may start copying streamers’ bets even if they initially wanted to watch broadcasts.
AI Streamers entertain the crowd when human streamers are unavailable. Therefore, online casinos keep customers engaged nonstop through CopyStake streams
Players consider Hold to Earn a safe alternative to betting. It is risk-free for both players and platforms because if the GGR turns out to be negative, the platform doesn’t have to give out any rewards, but users get back the same amount of loyalty tokens they had frozen.
When users get rewards, they can withdraw their loyalty tokens to the platform’s balance and continue playing games.
To get more from Hold to Earn, players should engage in a gaming activity to receive rakeback tokens from Play to Earn.
For new players, Trueplay provides the engaging Marketing Campaigns feature that rewards players for various activities and stokes their interest.
What results can my platform reach with Trueplay?
Trueplay focuses on key business indicators to boost the platform’s profitability.
Our behavioral research demonstrates that Play to Earn and Hold to Earn improve player engagement and financial performance for iGaming brands.
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