# Play to Earn

### Win-win becomes a reality

A diverse selection of games, exciting tournaments, and nice bonuses draw many people to iGaming platforms. However, analysis of player behavior reveals that their main priority is always to win.

Betting and playing involve some risk, as winnings are not guaranteed. But offering rewards simply for playing provides customers with a sense of security.

Since winning fosters player loyalty, a platform’s success depends on its ability to leverage incentives for driving player engagement and satisfaction. This way, users are motivated to choose the casino for more than just a single game.

### What is Play to Earn

Over the past decade, iGaming platforms have offered a free-to-play model where users can play some games without paying. Today, with our loyalty gamification, you can change this rule.

Trueplay offers a play-to-earn model that benefits both players and the business. 

Play to Earn is a Loyalty Program feature that enables giving users loyalty rakeback for every bet. That way, you can motivate users and introduce internal loyalty tokens as a basic platform asset. In addition, the feature will help you grow a user base and increase loyalty to your business.

Metrics you can improve with Play to Earn:

* Website visit frequency
* Game session duration
* First-time deposit rate 
* Re-deposit rate
* Average revenue per user

Moreover, crediting in Play to Earn is automatic, and users can always be sure their balance will grow.

Setting up Play to Earn is easy and can be done in a few clicks. Mark the games and set the percentage of the bets users will receive in loyalty tokens. You can read more about setting up the feature in the admin panel. 

<figure><img src="/files/dLzpHgxsIqKvlUQfaIly" alt=""><figcaption><p>Play to Earn History on Loyalty page</p></figcaption></figure>


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