Play to Earn

Learn how Play to Earn can boost your players’ loyalty.

Win-win becomes a reality

A great selection of games, exciting tournaments, and nice bonuses attract a lot of people to iGaming platforms. However, user behavior analysis shows that the players’ priority is always to win something.

Betting and playing involve some risk, as winnings are not guaranteed, but to be rewarded simply for playing provides a sense of security for a player.

Since winning fosters player loyalty, a business’s success depends on its ability to use incentives and rewards to boost player engagement and satisfaction so that users choose it for more than just one game.

What is Play to Earn

Over the past decade, iGaming platforms have offered a free-to-play model where users get the opportunity to play some games for free. Today, with our loyalty gamification, you can change the rules.

Trueplay offers a new play-to-earn model, which is a win-win scenario for both the player and the business. Play to Earn is about getting loyalty rakeback from every bet. This is a way to motivate users and introduce internal loyalty tokens as a basic asset on the platform. This approach helps to scale the user base and increase the level of loyalty to your business. Moreover, crediting in Play to Earn is automatic, and users can always be sure that their balance will grow.

Benefits of Play to Earn

  • Boosting user loyalty

  • Attracting users to other programs (e.g., Hold to Earn)

  • Automatic loyalty token crediting for bets

  • Promoting your tokens on the platform

Play to Earn is easy and fast to integrate. In just a few clicks, mark the games that participate in the program and set the percentage of the bets users will receive in loyalty tokens. You can read more about setting up the Play to Earn program in the Admin Panel.

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